Last week, we chatted about “what makes you leave a review on a product” and “what research do you do before purchasing” and it made me think about a few things with respect to product reviews (in beauty space, of course). The way I approach reviews is an attempt to...
As brands have released statements over the last week, along with follow-up statements about where they’re positioned today and what steps they’re taking to commit to more equality and inclusivity as brands, I thought I’d share some ways I feel the beauty brands, and to some degrees, the community itself....
First and foremost, consistency is really key in determining whether a brand understands the need for diversity or is only doing it because it gets them marketing points. A brand’s product offerings should address the needs of a diverse community across all of its products, not just foundation or concealer...
The language we use is important and has consequences. Adjusting our language (or being aware of the impact of language) is a way we can reduce harm as individuals on an on-going basis. By being aware of how the word choices we make and whether there’s room for improvement, we...